Brand & web design · Holiday 2023–2024
Quickwrap Gifts
A new brand and website for a holiday gift-wrapping business growing into year-round gifting
At a glance
From seasonal pop-up to gifting destination
The client
A Queens and Long Island gift-wrapping business expanding into curated and corporate gifting.
The goal
A brand and website that explain schedules, packages and gifts, and turn interest into bookings.
My role
Research, branding, UX and UI design, plus front-end polish.
Timeline
Holiday seasons 2023 and 2024
Worked with
The client's team and a development team
Deliverables
Logo and brand assets, website pages, print and social pieces
My process
Five steps, from audit to launch
Research
Audited the existing website, themes and branding
Align
Met with the client's team to understand what the business needed from its site
Rebrand
Updated logos and assets to match their vision
Design
Created pages for schedules, shopping lists and sign-up flows
Deliver
Partnered with developers and tuned the front end myself for alignment and spacing
Discovery
What the site had to do
- Show where and when to find them across three locations
- Make wrapping prices and in-home packages easy to compare
- Showcase curated gift picks
- Capture corporate leads for a new gifting program
Brand refresh
Black, gold and a bow: a premium gifting identity
The business was growing from seasonal mall pop-ups into curated and corporate gifting, so the brand had to feel premium all year, not only at the holidays.
Why refresh
The existing branding was built for holiday pop-ups. Corporate and year-round gifting needed an identity that signals quality before anyone reads a word.
What changed
I updated the logo and brand assets to match the client's vision: black and gold with a red bow, a mark that reads as a wrapped gift.
Where it shows up
Gold tints, a gray scale and Inter carry the brand across web, print and social, from the home hero to the Golden Gift Program.
Brand in use
One look across every page of the site
Sitemap
A site built around what customers come to do
Key flows
Three jobs the new pages had to do
Schedules: when and where to get wrapped
Three locations with hours. Holiday drop-off dates. In-home booking: package, date, confirmation, add to calendar.
Shopping lists: curated gifts, easy to browse
Gift listings with sorting. Quick view and item pages. “You may also like” picks.
Interest flows: turning interest into leads
Golden Gift Program for corporate orders. Quote form with validation and a success state. Newsletter signup.
Key screens
The pages that carry the season
Design to build
Making handoff smooth, then checking the build
A component kit
Buttons, icon buttons and a date picker built on Material 3, with every state documented.
A type and contrast spec
An Inter type scale for desktop and mobile, checked against WCAG AA and AAA contrast.
Responsive layouts
Desktop, tablet and mobile versions of key pages.
Hands-on front end
I worked alongside the developers and tuned alignment and spacing in the build myself.
What shipped
Two holiday seasons, one consistent brand
Brand
A refreshed logo, color palette and type system carried across every page of the site.
Website
About, gallery, shop, wrapping services, pricing, Golden Gift Program and blog, with booking and quote flows.
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Want to talk it through? Message me @ reahrajmangal@gmail.com
